2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry keeps growing in leaps and bounds. I often hear business people say social networking is similar to the Wild Wild West! So answer this question for me personally. Would it be valuable in the event that you knew the future social media trends for 2012? How wonderful would it not be to learn what trends come in store for the coming year? Could you adequately prepare for this rapidly changing industry? In the following paragraphs, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions become a reality. My predictions are not based on almost any special powers. They are predicated on my industry research, what I read and what I see happening each day in my own work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline finished up being longer than I thought it had been going to be. I have a knack for spotting social media trends. Which article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the choice is yours. In any event these trends will unfold because the year progresses. So continue reading and heed my advice. Ready your social media marketing campaigns to make the most these trends for 2012 and beyond.

Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue steadily to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users based on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is reported to be in the works of building their own social networking. The adoption rate of small company will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice to you is; create and implement “a worker social media use policy” to control business hour usage. Second, create a social media marketing intend to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.

Prediction #2) Among the largest players in the social media marketing arena can make a “miss step” in 2012.

I believe that one of the very best four Social Media Network companies will make an expensive mistake causing them to reduce significant market share. Right now several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it almost impossible to communicate with them. Take Facebook, for instance. They don’t list any contact information other than a Facebook page. Sure they have plenty of help pages. Yes, Facebook has a blog, lots of YouTube videos, but provides no contact number where you can call and speak to a individual? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having difficulty with your account? You post a note and never get yourself a reply! Twitter and LinkedIn are not much better. They don’t really list a contact contact number or address either. However, I’ve found that they do answer your email and posted messages, though it sometimes takes provided that seven days to get a reply.

In my opinion, of the most notable three social media marketing companies, LinkedIn supplies the best service. Google is new in this game. It’s not as easy to lump them in with all of those other social media marketing giants yet. However, I could tell you that Google has a notoriously poor customer service reputation. It has been my experience with Google that the grade of service you receive depends on the person you get on the phone. Fortunately that you will get someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to make changes to your social media campaign if you need to. Furthermore, if you’re using the top four social media services, make a backup of one’s data. This is in case you opt to make “the switch” and ditch one of these players.

Prediction #3) Google+ will become among the top 3, in the social network arena by the end of 2012.

I know I’m going out on a limb here, but I really believe this is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a much faster pace than other social media sites. The exact number of Gmail users is not public, but we do know that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate using these properties into their social network. This adds value to their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also been able to produce a social-networking product that is simple to use, internet search engine friendly and innovative. These qualities’ have made them the web leader they are today. I’m not sure that they can keep this frantic pace forever, but for 2012, it’s a done deal. Social Media Management services for you is to review what your location is spending your advertising money and see if it seems sensible using any of the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to create a Gmail and Google+ account. In the event that you curently have a Gmail account, this will only take you about five minutes. The bonus here is you can even create a Google+ Brand page with out a lot of fuss.